Vineta has been trying to uncover the secrets of design, photography, and illustration since the age of 8 when she began creating home-printed business cards and simple websites for her family. She enjoys the never-ending process of learning and refining design while creating beautiful works of art. Vineta holds a BFA and MFA in Graphic Design and has been building branding & identity for clients since finishing school. As the Art Director for Geraldine, Vineta brings her distinctive ability to develop a luxury brand identity using her keen eye for branding, layout, type treatments, and details. Vineta spends her spare time experimenting in the kitchen with the latest plant-based recipe, or traveling the country to cheer on the sidelines at her partner’s next Iron Man race.